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www.corpun.com   :  Features : CP in advertising : Page 6

SPANK WHILE YOU SELL: Page 6



1940s: FLETCHER'S CASTORIA CHILDREN'S LAXATIVE.

Another young mother in fairly affluent circumstances. She loses her temper and spanks her toddler with a hairbrush. Afterwards she is full of remorse.

Her very first words -- "I don't believe in spanking children" -- put her right outside mainstream public opinion. Perhaps this ad was designed specially for a notably liberal magazine. Or perhaps the copywriter was mistaking his or her own views for those of the public.


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thumbnail 1940s: Fletcher's Castoria Children's Laxative (again)


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