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www.corpun.com   :  Features : CP in advertising (supplementary page 2)

SPANK WHILE YOU SELL:
Corporal punishment imagery in advertising -- Supplementary page 2

By C. Farrell



This is a second addendum to the Spank while you sell feature.

It contains further examples of corporal punishment in advertising that have come to hand since the original article was produced.

Click on the thumbnail in each case to see the picture in full. The image will open in a new window.


Interwoven socks

A painting by Norman Rockwell to advertise Interwoven socks as a present for Father's Day. Incongruously, it is the boy being slippered for playing with a catapult who is actually wearing the socks. Rockwell seems to have had a penchant for this awkward-looking way of trying to administer CP standing up while holding the culprit in mid-air: it also features in his well-known picture "The Caning"EXTERNAL LINK: opens in new window.


Royal Crown soap

Another domestic slippering. "I told you to buy Royal Crown Soap!"


Great American Tea Co.

Trade card with a cartoon of a mother punishing her son with a hairbrush. On the back, making no allusion to the illustration at all, is advertising copy for the Great American Tea Co., tea importers and coffee roasters of New York.


Dunlap and Co.

Card for Dunlap and Co., a construction firm. Miniature people are dressed as pierrots and one of them is being slippered. I have no idea what this is supposed to signify.


The Red Cross Base Burner

Advertising card for the Co-Operative Foundry Co. of Rochester, NY. A toddler is being caned by its mother with a cane punningly inscribed "A Base Burner", leaving a "red cross" on the child's "base".


Foot Locker (video clip)

This is a humorous 45-second American cinema commercial (2010) for Foot Locker, a chain of sports shoe shops. A young man and woman, who appear to be lovers, enter a bedroom. The woman, evidently the dominant partner, is intent on punishing the man for reasons unspecified. She pulls down his jeans and starts slippering him across the seat of his boxers, trying a range of different sneakers (UK: trainers) of various brands in turn, all of which may be had at Foot Locker.

HERE IS THE CLIP:

IMPORTANT: Copyright in this video material rests with the original copyright holders. This brief excerpt is reproduced under the "fair use" doctrine EXTERNAL LINK: opens in new window for private, non-profit, historical research and education purposes only. It must not be redistributed or republished in any commercial context.


Spring Mobile (video clip)

50-second American cinema commercial (2011) for Spring Mobile, reminding the audience to switch off their mobile phones in the cinema. Most of it is taken up with a slow-motion flashback to, perhaps, the 1950s showing a young boy getting a paddling at the front of the schoolroom, all highly exaggerated for comic effect.

HERE IS THE CLIP:

IMPORTANT: Copyright in this video material rests with the original copyright holders. This brief excerpt is reproduced under the "fair use" doctrine EXTERNAL LINK: opens in new window for private, non-profit, historical research and education purposes only. It must not be redistributed or republished in any commercial context.



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